2023 sales: $222.4 million
Previous ranking: 44
Employees: 38 full-time, 2 part-time
216 Summit Blvd., Suite 220
Birmingham, AL 35243
(205) 802-6222
Website Executives
PRESIDENT/CEO: Troy Haas
CFO/COO: David Harris
CHIEF DEVELOPMENT OFFICER: Kerry Dyer
VP, OPERATIONS: Rene Alldredge
VP, HOSTING OPERATIONS: Andrea Thames
COMPANY FACTS
* Privately held company.
* Troy Haas is the sole owner.
* Host agency for luxury travel advisors; also has an incentive travel division.
* Works with 125 independent contractors.
* Brownell Incentive Travel represents $12.8 million of total sales revenue.
* Sales: 96% leisure; 4% other.
* Belongs to Virtuoso and is a branch of the Tzell Travel Group.
2023 DEVELOPMENTS
* Implemented a GDS overlay and an automated HR benefits system.
* Integrated an entrepreneurial operating system across the organization to improve efficiency and effectiveness.
* Hosted Brownell Academy annual meeting, with more than 400 advisors, employees and supplier partners, at the Four Seasons Hotel New Orleans.
LOOKING AHEAD
* Implementing a CRM and accounting system to support independent advisors.
* Expanding the air desk, insurance desk and talent development team to enhance advisor services.
* Launching Brownell Learning, an internal library and e-learning database.
* Participating in the Virtuoso Benchmarking Team for peer-to-peer business analysis.
* Travel trends indicate that multigenerational trips are still popular, with continued interest in travel to Europe, particularly Italy, which remains its top destination. Cruise sales and traveler interest has increased significantly, especially for first-time cruisers. New luxury brands in market and efficiency of time and experience are contributing to the uptick, the company says.