13 | Direct Travel

T0624DIRECTRAVEL_C_350 [Credit: Direct Travel]
2023 sales: $4.1 billion
Previous ranking: 12
Employees: 1,800 full-time, 99 part-time

7430 E. Caley Ave., Suite 320E
Centennial, CO 80111
Phone: (800) 223-1632
Website

Executives

EXECUTIVE CHAIRMAN: Steve Singh
CEO: Christal Bemont
CFO: John Coffman
CHIEF TECHNOLOGY OFFICER: Darryl Hoover
PRESIDENT, CREATIVE GROUP: Janet Traphagen
EVP, BUSINESS DEVELOPMENT & STRATEGIES: Ronda Shipley
EVP, CUSTOMER EXPERIENCE: Christine Sikes
EVP, LEISURE TRAVEL: Gerard Bellino

COMPANY FACTS

* Privately held company.

* Sells directly to consumers for corporate travel, meetings and incentives, group travel and leisure vacations.

* Works with 686 independent contractors.

* Owns Creative Group, a performance-management company specializing in meetings and events logistics, strategic meetings management and employee-recognition solutions.

* Sales: 75% business, 15% leisure, 10% other.

* A member of Virtuoso.

2023 DEVELOPMENTS

* Significantly advanced environmental, social and governance commitments.

* Evolved its AI assistant, Simon, embedded in platforms such as MS Teams, Slack and web chat, enriching user experience through workflow optimization and heightened personalization.

* Company's sustainability efforts have yielded a 35% reduction in greenhouse gas emissions per employee year-over-year from 2022 to 2023.

* Company's email management automation system handles volumes like an automatic call distributor system manages phone calls. Integrated with Simon, it has reduced response times, enhanced efficiency and incorporated more quality control.

LOOKING AHEAD

* Was acquired by Steve Singh, a venture capitalist and founder of travel and expense management company Concur, and other investors, according to an April announcement. At that time, Singh became executive chairman and Christal Bemont took over as CEO.

* Investing in its proprietary technology, specifically around user experience and client services, and making that technology available as a service to other agencies.

* "We will invest to meet our customers' current needs, grow our customer base in each of the markets we serve, methodically expand the number of markets we serve and the breadth of products we deliver to our clients," Singh said in a statement announcing the acquisition.

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