45 | First in Service Travel

T0626FIRSTINSERVICE_C_350 [Credit: First in Service]
2023 sales: $313 million
Previous ranking: 35
Employees: 71 full-time

444 Madison Ave., 30th Floor
New York, NY 10022
Phone: (212) 398-6555
Website

Executives

CEO/CO-OWNER: Fernando Gonzalez
PRESIDENT/CO-OWNER: Erika Reategui
MANAGING DIRECTOR EU/U.K.: Barry Whittaker
MANAGING DIRECTOR CANADA: Willa Griffin

COMPANY FACTS

* Privately held company.

* Owned by Erika Reategui (51%) and Fernando Gonzalez (49%) since 1991.

* Global network of advisors and affiliates in Canada, Colombia, France, Mexico, Portugal, Spain, the U.S. and U.K.

* Servicing 197 independent travel advisors, known as VICs.

* Sales: 40% leisure, 35% business and 25% other (entertainment, production, all in the premium segment).

* Owns First in Service Canada, First in Service Colombia, First in Service Spain and First in Service UK, whose sales are included in the overall global sales number.

2023 DEVELOPMENTS

* Reorganized leadership team, establishing regional leaders at each location.

* Established U.K. operation and hired senior leadership team.

* Continued expansion in Latin America with addition of advisors in Mexico, Peru and Uruguay.

* Expanded First in Service Canada into Vancouver.

* Established Atlanta office to support entertainment client needs.

LOOKING AHEAD

* Continuing year-over-year double-digit growth, with a focus on independent contractor growth in the luxury leisure and entertainment markets.

* Further expanding to key markets in Canada.

* Opening of First in Service Mexico in Mexico City.

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