Hilton launches new luxury program for travel advisors

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The Grand Wailea Maui, A Waldorf Astoria Resort.
The Grand Wailea Maui, A Waldorf Astoria Resort. Photo Credit: Hilton

Hilton has launched an invitation-only program designed for top-producing travel advisors who book the company's luxury brands --Waldorf Astoria, LXR, Conrad, NoMad and Signia.

The program, called Hilton for Luxury, replaces Hilton's Impresario platform.

Central to the program is a concierge desk developed in response to input from advisors, who also get access to exclusive offers, direct contact with on-property team members, bookings that earn double Hilton Honors Points, complimentary breakfast, hotel credits, upgrades and early check-in or late checkout, based on availability.

Each participating property has appointed a Hilton for Luxury Ambassador, which Hilton said will help "ensure that program features and benefits are fulfilled."

Hilton's luxury portfolio has 100-plus hotels and resorts worldwide.

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