38 | JTB Americas Group

T0626JTB_C_350 [Credit: JTB]
2023 sales: $510 million
Previous ranking: 32
Employees: 825 full-time, 169 part-time

3625 Del Amo Blvd., Suite 260
Torrance, CA 90503
Phone: (310) 303-3750
Website

Executives

PRESIDENT/CEO: Tomo Aomi
EXECUTIVE OFFICER, GLOBAL BUSINESS SOLUTIONS UNIT: Tosh Tatezawa
EXECUTIVE OFFICER, DESTINATION MANAGEMENT COMPANY UNIT: Ted Kubo
VP, JTB GLOBAL BUSINESS TRAVEL: Geert de Boo

COMPANY FACTS

* Privately held company.

* The JTB Corp., majority shareholder, was founded in 1912 in Japan.

* Direct sales (B2B, B2C), wholesaler, affiliate partnership network.

* Sales: 44% business, 32% leisure, 24% other.

* Group companies under JTB Americas are members of Virtuoso and Ensemble.

2023 DEVELOPMENTS

* Added Singapore as a key market to the JTB Business Travel network.

* Launched FlexConnect Global Affiliate Partner Program, powering Goodwings, a sustainability travel technology startup in Europe in which it made an investment.

LOOKING AHEAD

* Expanding its network with new markets in the Asia Pacific region, using the existing JTB footprint, including Australia, New Zealand, South Korea and Hong Kong.

* Expanding partnerships with Goodwings and other FlexConnect partners.

* Focusing on sustainability solutions for small and medium-size enterprises, enabling midmarket customers to have booking guidance, more accurate reporting and easy offset or removal capabilities to help them reach their goals.

* Among the trends the company foresees: the transition to normalize NDC bookings; less travel for internal management meetings; more internal travel for team meetings as part of the workforce continues to work remotely; and purposeful travel, driven by a stronger focus on the ROI of travel, which is leading to more advanced bookings and the need to stack trips.

* Company believes that bleisure continues to influence business travel, although it is a relatively small part of the total volume.

* Anticipates that sustainability, which remains a hot topic, will move its focus from the enterprise to the midmarket space.

* Expects the business travel market to shift from recovery to growth in 2024 and believes the midmarket space will be leading over the enterprise space where full recovery is not expected to happen. Consolidation in the midmarket space is expected to continue, providing new opportunities for TMCs like JTB that are agile in adapting to new technologies such as NDC while catering to the service needs of midmarket customers.

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