2023 sales: $130 million
Previous ranking: Unranked
Employees: 6,300 full-time, 1,000 part-time
Lyoner Strasse 36, 60528
Frankfurt, Germany
Phone: (49) 696-607-5300
Website Executives
MANAGING DIRECTOR: Martina Groenegres
MANAGING DIRECTOR: Markus Orth
COMPANY FACTS
* Operates its own agencies in Germany and franchises agencies.
* Lufthansa German Airlines and Lufthansa City Center Reisebueropartner, Germany are parent companies.
* Lufthansa City Center network consists of 580 agencies across 105 countries (selling $5.53 billion).
* Sales: 36% leisure, 59% business, 5% other.
2023 DEVELOPMENTS
* Acquired five key agencies in Germany.
* Significantly grew network with 67 new members in 48 countries.
* Emphasized ESG certifications for Lufthansa City Center agencies.
LOOKING AHEAD
* Adopting AI solutions to increase efficiency while strengthening personal customer service.
* Encouraging clients to adopt green travel programs.
* Increasing NDC share by engaging more agencies and additional airlines; driving adoption of NDC platforms to provide full content to clients.
* Growing its network.
* Ensuring highest cybersecurity standards.
* Advancing staff training programs, especially around AI solutions and adoption, cybersecurity requirements and ESG-relevant topics.
* Launching AI-based corporate booking tool to enable bleisure bookings and staff benefits in form of travel allowances.
* Expanding corporate-focused agencies in Argentina, Brazil, Canada, Denmark, Malaysia and Denmark. Expansions are planned in additional countries.
* Fostering relationships with fintech companies to develop advanced payment solutions.
* With bookings overall through mid-March showing a positive worldwide growth trend, expecting Q3 and Q4 to exceed the 2023 results by at least 20% to 30%.