2023 sales: $161.7 million
Previous ranking: 49
Employees: 125 full-time, 11 part-time
100 S. 200 E., Suite 100
Salt Lake City, UT 84111
Phone: (801) 487-9731
Website Executives
CO-CHAIR: David Simmons
CO-CHAIR: Brian Hollien
PRESIDENT, MORRIS COLUMBUS TRAVEL: Brent Jenson
PRESIDENT, MORRIS MEETINGS & INCENTIVES: Corey Crowell
M PLUS PRESIDENT, A PLUS MEETINGS & INCENTIVES COO: Jay Klein
PRESIDENT, IME CONNECT: Steve Some
COMPANY FACTS
* Privately held company.
* David Simmons and Brian Hollien are majority shareholders, each with more than 20%; 13 other shareholders.
* Works with 25 independent contractors, who account for 5% of sales.
* Owns other meetings and incentives companies with $14.6 million in sales not included in overall sales figure.
* Sales: 40% leisure, 60% other (meetings and incentives).
* A member of Signature Travel Network.
2023 DEVELOPMENTS
* Integrated three earlier acquisitions and mergers.
* Expanded sales in East Coast, Florida, Midwest and Rocky Mountain markets.
* Met growing demand for escorted and hosted tours.
LOOKING AHEAD
* Focusing on operating efficiencies through use of same automation, platforms across company.
* Developing unique escorted tour opportunities for its markets.
* Expanding leisure as well as meetings and incentive programs with custom, chartered events.
* This year appears to be stable but not have as significant growth compared with 2022 and 2023. Loss of Israel and Holy Land tours will be challenging. Inflation and supplier costs are a concern for the industry as a whole.