2023 sales: $400 million
Previous ranking: 39
Employees: 49 full-time
3329 State St.
Santa Barbara, CA 93105
Phone: (805) 969-5096
Website Executives
CHAIRMAN/CEO: Colin Weatherhead
PRESIDENT: Robin Sanchez
COO: Shane LeFeber
CHIEF RELATIONSHIP OFFICER: Connie Miller
CHIEF ACCOUNTING OFFICER: Geana Beilenda
CHIEF MARKETING OFFICER: Chris Weatherhead
COMPANY FACTS
* Privately held company, primarily a host agency.
* Works with 700 ICs.
* $360 million of sales by hosted agents.
* Sales: 65% leisure, 35% business.
* A member of Virtuoso.
2023 DEVELOPMENTS
* Restructured accounting with more automation.
* Enhanced reporting module for advisors on internal site.
* Continued development of tour and DMC-preferred supplier module.
* Integrated, easy-to-use commission tracking and commission-chasing tool on internal site.
LOOKING AHEAD
* Engaging with advisors at locations across the U.S. with MVT Management on the Road.
* Addressing all things Virtuoso, including training, events and optimizing resources through a dedicated position.
* Collaborating with preferred partners to ensure advisors have up-to-date promotions and material. Tools and resources include white-label marketing pieces, social media content and website optimization.
* Evolving its Book YTC online booking tool, enabling non-GDS advisors to easily book air, car and hotel. Company officials feel this is especially important as they navigate changing landscape of NDC.
* Coming off the best year in company history, seeing a 15% growth in sales through Q1 and forecasting it to continue, with cruise and tour leading the way.
* Adding agency groups, including fostering advisors seeking to grow their business through subagents and affiliations.
* Adding a middle advisor-recognition tier, Presidents Club Elite (for those earning $150,000 to $250,000 in commissions annually), to go along with Presidents Club (starting at $100,000) and Presidents Club Ultra (starting at $250,000).