Scenic Group has joined American Marketing Group's Travelsavers, NEST and the Affluent Traveler Collection as a preferred supplier, marking Scenic's first partnership with a national-level consortium.
Scenic Group encompasses Scenic Luxury Cruises & Tours, Emerald Cruises, Mayflower Cruises & Tours and Evergreen Tours.
Ken Muskat, managing director of Scenic Group, said the company has worked with regional consortia like Westa and MAST, but this marks its first national-level partnership.
In recent years, Muskat said, the brand has experienced "rapid expansion."
"We've experienced a surge in demand from agencies, many of which are part of national consortiums and have advocated for us to become preferred partners," he said. "This increasing interest and advocacy have led us to pursue national consortium partnerships, starting with this first agreement, and we anticipate more to follow."
Nicole Mazza, chief marketing officer of Travelsavers, NEST and the Affluent Traveler Collection, said the networks are seeing "extraordinary demand" for luxury cruises, especially on yachts.
"Affluent travelers are increasingly looking to explore less-chartered territories in style," she added. "With their all-encompassing voyages to all seven continents, Scenic and Emerald Cruises are the perfect ultraluxury partners for our advisors and their discerning clientele."